Legal directories - part 2: leveraging a position from a ranking

#IBAWebinar

Legal directories - part two: leveraging a position from a ranking

Webinar, 11 September 2018 1300 BST

‘Oh wow, my department has got an entry in the Legal 500 and Chambers!! - but does this mean anything? Where’s the benefit?’

‘I’ve been ranked in the directories! I’ve finally arrived - it’s only taken me 40 years!!’

‘But what now?’

The question that we all want to ask: ‘Does a ranking for a firm, for a department and/or for an individual have any value?’

Our panel of experts will consider how to make the most out of any ranking and will examine the growing importance of the editorial commentaries provided by some directories.

This webinar follows on from part one, where we discussed the growing importance of legal directories, covering their tangible and intangible benefits, to explore how to make the most out of a ranking.


Moderator

Paul Marmor, Head of Litigation, Sherrards Solicitors

Paul Marmor

As Head of Litigation and International Services at Sherrards Solicitors, Paul Marmor knows what it is like to develop a practice with a global reach, and what part legal directories can play in the process. Paul is ranked by both the Legal 500 and Chambers, and has built up experience at the coal-face, editing his firm’s submissions and tackling his partners in the process. Paul is part of the leadership of the IBA’s Law Firm Management Committee with responsibility - together with Moray McLaren - for developing this inaugural series of webinars and podcasts, to bring all our members relevant and important content throughout the year.



Speakers

David Burgess, Publishing Director, Legal 500

David Burgess

In September 2008, David took over as Publishing Director for The Legal 500 Series – he is currently responsible for all editorial and rankings across The Legal 500 UK, EMEA, US, Asia Pacific, Latin America, Deutschland, The Legal 500 Paris, Canada and the Caribbean. The Legal 500’s portfolio now includes GC Powerlist, Client Intelligence Unit, Who Represents Who, GC Magazine, Legal 500 Jobs, The In-House Lawyer and over 100 events in 35 countries.



Melissa Davis, Managing Director, MD Communications

Melissa Davis

As founder and Managing Director, Melissa Davis leads the legal PR, social media and legal directories teams within MD Communications. Melissa has a proven track record of delivering high-level brand and PR strategies for over 18 years. She is incredibly well-connected across the legal sector and combines that network power with professional expertise and experience in brand and communication strategy and execution. Melissa is chair of the IBA Business Development Working Group and a regular speaker at conferences.



Ekaterina Rozenbaum, Head of International Business Development, Egorov Puginsky Afanasiev & Partners, Russia

Ekaterina Rozenbaum

Before taking on the role of head of Business Development at Egorov Puginsky Afanasiev & Partners, a leading full services law firm in Russia & CIS, Ekaterina qualified as a solicitor of England and Wales and practiced at Clifford Chance and Lovells. In her current role, Ekaterina works closely with the Firm’s Chairman Dimitry Afanasiev and the various practice groups to ensure that the Firm maintains its high profile and reputation as the market leader. This encompasses the Firm’s participation in global events, PR & BD strategy, work with legal ratings agencies, client feedback program, internal communications and so forth.




Jason Smalley, Client Legal Director at The Legal Director

Jason Smalley

Jason started his career as a litigation solicitor in private practice before joining CEMEX to eventually be appointed GC for UK and Ireland. CEMEX is a major building material business operating in over 50 countries worldwide. Jason managed an in-house team of lawyers together with an external panel of various law firms and chambers. Previous winner of ‘The Legal 500’ in-house individual of the year. Acted as GC for Atomic Weapons division of Ministry of Defence and also UK GC for China General Nuclear Company developing reactors most notably at Hinkley Point. Jason is now with The Legal Director, an innovative law firm that provides businesses with their own experienced GC on a part time basis for a fixed fee each month.