2nd IBA Virtual Legal Business Development & Marketing Conference

27 Sep - 30 Sep 2021 1600 - 1800 BST

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A virtual conference presented by the IBA Law Firm Management Committee and the IBA Business Development and Marketing Subcommittee

The theme for this virtual conference will centre around lawyers’ well-being and will specifically deal with three main subjects:

• Client relationships
For any law firm - or any lawyer, for that matter - it is important to focus on building strong client relationships. Happy clients will keep coming back, and they may also recommend your services to others. Although there are plenty of ways to build these, some approaches work better than others. If you want to build the best client relationships possible, you do not want to miss this day where you'll learn a few best practices surrounding client relationships.

• Culture of law firms
Creating and nurturing an environment that supports lawyers and other professionals, both as professionals in their fields and as human beings, and treats everyone fairly is critical to a firm’s success. Challenging the law firm culture empowers firms to help their employees, clients, and businesses thrive. The second day of this conference will explore what a strong working culture looks like and will discuss how to build it to become even more successful.

• Cultivating new business development through marketing tools and innovation
The legal business development and marketing landscape is changing rapidly, raising some challenging questions: Can artificial intelligence (AI) can help solve business development or marketing challenges in your law firm? Which business development and marketing technologies can help your firm thrive? Which do you need to use just to survive? Will your firm’s services remain relevant when you implement the relevant tools? What technology is being used successfully that you did not know existed? We invite you to learn about the latest trends and issues affecting the legal business development and marketing technology landscape, in all stages of the legal sales cycle.


  Prices in GBP + UK VAT @ 20%, where applicable:

IBA member


Non members


Certificate of Attendance

Certificates of attendance for each session will be provided, automatically, to all delegates who have registered in advance and attended the live broadcast for a minimum of 30 minutes based on verified sign-in and sign-out times. Certificates can only be issued to the name provided at the time of registration. If you have any queries relating to your Certificate of Attendance, please email webinars@int-bar.org