The future of law firm marketing

19 May 2021 1400 - 1500 BST

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A webinar presented by the IBA Law Firm Management Committee

With new challenges brought by the pandemic, law firms and lawyers are being pushed to adapt quickly to retain existing clients and grow new practice areas. Marketing departments have swiftly pivoted to provide training in new media skills, innovate with producing events online and show lawyers that while objectives may not have changed, the tactics certainly have.

What will the future law firm marketing department look like? Will the support broken by practice area continue, and will there be a rise of the law firm marketing technologist?


  • Deborah Farone, Consultant and Author, Farone Advisors, New York; Supervising Outreach and Education Officer, IBA Law Firm Management Committee
  • Lavinia Calvert, General Manager, Marketing & Business Development Solutions, Intapp, Auckland, New Zealand
  • Michael Hertz, Chief Marketing Officer, White & Case, New York
  • Gaia Francieri, Head of Communications, Chiomenti, and President of Marketing, Professional Services Association, Milan
  • Jennifer Johnson, Founder and CEO, Calibrate Legal, and Co-Chair Legal Marketing Association's Advocacy Committee, Texas


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IBA members




Certificate of Attendance

Certificates of attendance for each session will be provided, automatically, to all delegates who have registered in advance and attended the live broadcast for a minimum of 30 minutes based on verified sign-in and sign-out times. Certificates can only be issued to the name provided at the time of registration. If you have any queries relating to your certificate of attendance, please email webinars@int-bar.org.

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