Law Firm Strategy - nice in theory, difficult in practice, vital to implement, ways to start now

Law firm strategy: nice in theory, difficult in practice, vital to implement, ways to start now

Webinar, 8 May 1200 BST

We all know that legal markets are changing, bringing both opportunities and challenges.So how should partners in a firm address options when everyday work already requires so much time and attention?

Sadly, nobody gave us a ‘drivers manual’ when we signed up for partnership. Too often, we move from client work into management and strategy without being prepared. We know we need strategy but how to go about planning it, writing it and implementing it? 

  • Is it as simple as looking at the way we organise ourselves then deciding what is working well or what needs fixing?
  • Perhaps it is about deciding where we want to be in say 3 or 5 years time then deciding who needs to do what to make that happen?
  • Or maybe this is about positioning and branding - being realistic about where we are today and the extent to which in future we can develop a unique and sustainable advantage over our competitors?
  • Maybe you have been involved in strategy planning, but it didn't work the way it was meant to. 
  • At the end of the day, isn´t this really about culture - understanding what we want as partners from each other now - ‘what's in this for me?’ But also a ‘shared purpose’ for the firm and holding each other accountable to maintain that?

Strategy planning doesn't guarantee success but it certainly lays stronger foundations. When elite firms look as if they survive and thrive without any formal strategy - why should we believe it?

In this webinar we will hear the personal experiences of leaders who have been successful in implementing strategy – their low points as well as the highs.

The key questions will be:

  • Why do we need a strategy, can´t we just continue as before?
  • How do we get started, what should the process be and how do we engage with our people and our clients taking them with us?
  • What is the final outcome, how do we develop a plan and then ensure that each of us actually does what we said we would do?



Hanim Hamzah

Hanim Hamzah

Hanim Hamzah is the Regional Managing Partner of the ZICO Law network, the first network of law firms established in all 10 ASEAN countries. Now based in Singapore, her 20 years of regional practice experience includes being resident in Malaysia, Japan, and Indonesia where she has been recognized as a 'leading lawyer' by IFLR1000 and Asialaw Profiles as well as a 'recommended lawyer' in Corporate M&A by Legal 500.

ZICO Law is the first network of leading independent local law firms with a full presence in all 10 ASEAN countries. With a presence in 17 cities in 10 out of 10 ASEAN countries, ZICO Law's 300 lawyers enable clients to enjoy value-added legal services by leveraging on a combination of local expertise and regional insights. ZICO Law is part of ZICO, an integrated network of multidisciplinary firms helping organizations and individuals succeed in ASEAN.



Peter Cornell

Peter Cornell

Peter Cornell is the Chairman of Lexington Consultants. He advises law firms on their growth strategy, including international alliances and mergers, as well as acting as a confidential sounding board for law firm leaders around the world.

He led the growth of Clifford Chance in Asia, Europe and the US before becoming the firm’s Global Managing Partner.

On leaving Clifford Chance, Peter was hired by private equity fund Terra Firma as the Managing Director responsible for developing and managing relationships with all major stakeholders. In 2011, he also became a Founding Partner of Metric Capital targeting mid-sized companies throughout Europe.

Peter is now a purchaser of sophisticated legal services with a particular interest in the way law firms sell their services.


Sue Kench

Sue Kench

Sue Kench is the Global Chief Executive of King & Wood Mallesons, taking on this role in 2017 after leading the firm in Australia for four years as Chief Executive Partner, Australia. Sue was the first woman in Australia to lead a top tier law firm in that role. Sue works closely with Wang Junfeng, the Global Chairman and the firm’ s International Management Committee.

She became a Partner in the Real Estate practice of legacy Mallesons Stephen Jaques in 1996 and has held a number of board, management and leadership positions in the firm over the past two decades.


Tahera Mandviwala

Tahera Mandviwala

Tahera Mandviwala is a dual qualified Solicitor of India and England & Wales and she is a Senior Partner of TDT Legal (a full service law firm in India). Tahera has been leading the firm’s development and strategy initiatives since 2014. In addition to her management role, Tahera heads the firm’s international practice and she is part of the Corporate and Private Client practices of the firm.

Tahera has been recognized in several reputed international rankings such as IFLR, Chambers and Partners High Networth Guide, Chambers & Partners Corporate and M&A, APAC Insider, etc. Tahera has authored and contributed to some of the bestselling national and international legal publications. She is also on the management committee of various prominent national and global legal and business organizations and she inter alia currently holds the position of General Secretary (Legal), Maharashtra of the National Congress.


Gbenga Oyebode

Gbenga Oyebode

Gbenga Oyebode is one of the founding partners and Chairman of the Management Board of Aluko & Oyebode. He heads the firm’s energy practice and specialises in advising major corporations on matters relating to oil and gas, power, foreign direct investment, privatisation, telecommunications, project finance and aviation.

Gbenga is currently the Chairman of CFAO Yamaha Motor Nigeria Ltd and Okomu Oil Palm plc. He also serves on the Board of MTN Nigeria Communications Limited and Nestle Nigeria plc and he is on the Africa Advisory Committee of the Johannesburg Stock Exchange.

In 2001, Gbenga was conferred with the Nigerian National Honour, Member of the Order of the Federal Republic of Nigeria (MFR) by the Nigerian Government and he also holds the Belgian Royal Honour of ‘Knight of the Order of Leopold.