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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260521T225317Z
DTSTART:20171011T093000Z
DTEND:20171011T123000Z
SUMMARY:Branding strategies and use of image licensing/sponsorship in the
  sports and entertainment industries
DESCRIPTION:A brand is what business does\; reputation is what people rem
 ember (Ted Rubin)\nIs bad company corrupting a good moral clause?\n\nPro
 tection and control of names\, trademarks and image rights are crucial i
 n the sports and entertainment industries. They have high monetary value
  and there is also an enormous appeal to the collective imagination.\nIf
  your clients have an image worth exploiting or an event to sponsor\, th
 en don’t miss this interactive session on the protection and exploitatio
 n of image rights. Get an insider’s view from industry influencers Nike 
 and Halston on the day-to-day issues they are experiencing\, contracting
  with brand ambassadors or licensing image rights. Hear the challenges f
 acing a national sports governing body with first-hand anecdotes from th
 e Australian Rugby Union\, and receive invaluable guidance from legal ex
 perts in the field who will discuss several examples from both a legal a
 nd economic point of view\, branding a sports team\, athlete\, rock band
  and actor\, and dealing with the related license strategies\n\nYou may 
 even learn how to keep on the right side of morality with new challenges
  on moral clauses and interesting case studies from around the globe.\n\
 nThis will be a lively session looking at sport\, music and all-round en
 tertainment\, the people who make it happen and the type of case studies
  you just couldn’t make up.
LOCATION:Room C3.4\, Convention Centre\, Level 3
UID:aff17d9e-5c30-4d34-9c5a-da76312d9a30
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