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DTSTAMP:20260423T083410Z
DTSTART:20171011T143000Z
DTEND:20171011T154500Z
SUMMARY:How to market in an age of social media: is the use of social med
 ia right for all firms in all jurisdictions? How to get it right?
DESCRIPTION:Uneasy companions: social media and the law\n\nLawyers and la
 w firms across many jurisdictions struggle with using social media. This
  is not because lawyers are ‘old-fashioned’. Instead\, lawyers are natur
 ally cautious around social media’s ‘Wild West’ rules\, medium-to-large 
 law firms can lack the agility to respond in ‘real time’ and sometimes\,
  where you are based can be a help or hindrance. Given these restriction
 s\, many lawyers choose to ignore social media\, or use it half-heartedl
 y.\n\nThis panel session will:\n\n• define the benefits that lawyers can
  gain from engagement with social media\;\n• include insights into the d
 ifferent social media platforms suitable for lawyers\;\n• debate ways to
  cope with the pitfalls of engagement\;\n• examine ways to measure socia
 l media effectiveness\; and\n• look at what should be in a social media 
 ‘strategy’.\n\nThe panel will include a marketing and public relations p
 rofessional\, a lawyer who promotes/uses his or her profile on social me
 dia\, an in-house professional charged with managing a law firm’s corpor
 ate social media presence and a journalist who will outline ways in whic
 h the business and legal press use and reference social media.
LOCATION:Room C4.8\, Convention Centre\, Level 4
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