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PRODID:-//Session events Calendar//IBA//EN
CALSCALE:GREGORIAN
VERSION:2.0
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DTSTAMP:20260418T143145Z
DTSTART:20171012T143000Z
DTEND:20171012T154500Z
SUMMARY:How does an independent firm agree a business strategy and\, from
  there\, a communications strategy?
DESCRIPTION:Is a ‘full services’ law firm viable? Can law firms cover eve
 ry area or do they need to be more strategically focused to be truly suc
 cessful? How do law firm leaders go about devising a business strategy f
 or the firm in terms of target markets and clients and focusing its reso
 urces\, business development marketing budgets on these? How do you effe
 ctively communicate this to partners and\, more importantly\, how do you
  get partners’ buy-in so as to have a collaborative\, one firm approach 
 executing this strategy?
LOCATION:Room C3.3\, Convention Centre\, Level 3
UID:1970b545-4c8d-4628-bdb6-a7817685cb53
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