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DTSTAMP:20260511T170613Z
DTSTART:20171011T161500Z
DTEND:20171011T173000Z
SUMMARY:Directories: which are the relevant ones? How do you improve rank
 ings?
DESCRIPTION:Legal directories are the most heavily referenced written res
 ource available on law firms\, and a key part of any firm’s public profi
 le.\n\nThis panel discussion will explore strategies law firms can adopt
  to:\n\n• improve the text and ranking\;\n• unite the whole team needed 
 to do so\, including uncooperative partners\;\n• establish effective wor
 king relationships between business development executives and partners\
 ; and\n• get maximum benefit from directory write-ups\, through business
  development activities.\n\nThe panel will include lawyers and business 
 development executives from a range of firms. To ensure a rounded discus
 sion\, the panel will include at least one speaker who is sceptical abou
 t the value of directories and the investment in time and money they req
 uire.
LOCATION:Room C4.8\, Convention Centre\, Level 4
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