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PRODID:-//Session events Calendar//IBA//EN
CALSCALE:GREGORIAN
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BEGIN:VEVENT
DTSTAMP:20260405T174326Z
DTSTART:20170518T143000Z
DTEND:20170518T160000Z
SUMMARY:Digital assets and online advertising: production\, protection an
 d monetising IP
DESCRIPTION:This session will feature a presentation by experienced in-ho
 use counsel leading to lively roundtable/audience discussions.\n\nIt wil
 l cover issues of producing digital content\, such as crowdsourcing\, as
  well as the managing and exploiting of such content afterwards. Speaker
 s will also look at different advertising models and the increasingly in
 trusive tracking and targeting users. The associated privacy issues will
  also be discussed.\n\nModerators\nMarcela Ejnisman\, TozziniFreire Advo
 gados\, São Paulo\nMartin Schirmbacher\, Härting Rechtsanwälte\, Berlin\
 ; Vice-Chair\, IBA Technology Law Committee\n\nSpeakers\nJuan Pablo Alva
 rado\, Vice-President Regional General Counsel\, Despegar.com\, Buenos A
 ires\nBruna Araujo\, Legal Manager\, Peixe Urbano\, Rio de Janeiro\nJaco
 bo Cohen Imach\, Vice-President General Counsel\, Mercado Libre\, Buenos
  Aires\nDenise Guillen\, Chief Counsel\, The Nielsen Company\, Mexico Ci
 ty\nRodrigo Leme Freitas\, Piracy Conversion Team Regional Leader (Latin
  America)\, Adobe Systems\, São Paulo\nJose Moscati\, Director of Legal 
 Services\, Accenture\, São Paulo
LOCATION:Hilton São Paulo Morumbi
UID:5de6e5ff-4393-40e9-ace8-f1efa2224aea
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