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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260409T211128Z
DTSTART:20181008T161500Z
DTEND:20181008T173000Z
SUMMARY:Lost in translation 4: how to win and retain clients through cros
 s-cultural understanding
DESCRIPTION:It is really very simple: you can fail to win a client by ‘ge
 tting culture wrong’ and you can lose a client for the same reason.\n\nT
 his highly interactive and experiential session led by cultural expert P
 eter Alfandary\, joined by a panel of lawyers with considerable experien
 ce of working internationally\, will examine the impact of understanding
  clients’ national cultures on successful and durable client relationshi
 ps: why culture really matters in terms of excellent client service\; wh
 at clients expect\; and what can go wrong both internally and externally
  when there is cultural misunderstanding with lawyers in other jurisdict
 ions and with international clients.\n\nHow does the pitching process va
 ry across cultures\, how should firms tailor their business development 
 strategies in different markets and what are the key things to know in o
 rder to maintain  profitable\, culturally intelligent and sensitive long
 -term client relationships?
LOCATION:Session Room P\, Level -1
UID:f44be88a-97b4-4522-a100-81eae5477312
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