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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260410T005426Z
DTSTART:20181010T143000Z
DTEND:20181010T154500Z
SUMMARY:Fashion design and fast fashion: inspiration or imitation? Free r
 ide or fair play?
DESCRIPTION:Fast fashion is a growing concern for designers\, as well as 
 high-end and high street fashion companies due to their widespread netwo
 rk\, volumes of sale and structure\, which is more complex and sophistic
 ated.\n\nThe discussion will move from the so-called 'piracy paradox'\, 
 the phenomenon according to which the fashion industry operates within a
  low-intellectual property (IP) equilibrium in which copying does not de
 ter innovation and may actually promote it. To a certain extent\, copyin
 g is tolerated within the fashion industry: fast fashion copies the high
  street\, which copies catwalks\; all designers copy from the prior art 
 and higher levels of the fashion hierarchy coordinate in creating trends
  (eg\, a certain colour or pattern for a certain season).\n\nMoreover\, 
 fast fashion exploits 'planned obsolescence': by releasing many collecti
 ons throughout a year (many more compared to high-end brands)\, fast fas
 hion companies push older designs to become obsolete and to fall out of 
 fashion\, thus creating a demand for newly generated designs.\n\nThe dis
 cussion will be focused on to what extent\, on the one hand\, copying ca
 n be considered as the 'fuel' of the fashion industry\, insofar as copyi
 ng creates trends and increases high-end and high street fashions appeal
  and\, on the other hand\, to what extent fashion companies fight agains
 t copying by fast fashion.\n\nAn analysis of the impact of the time elem
 ent will follow. The general rapid obsolescence of fashion items makes i
 t less appealing to invest many resources in registering and protecting 
 IP rights\, compared with other industries and market fields. This is tr
 ue both for big high-end fashion houses and\, to a wider extent\, fast f
 ashion brands. As a consequence\, litigation is quite often not the best
  option: the time necessary to obtain injunctive relief risks making man
 y attempts to stop fast fashion items or recall them from the market com
 pletely worthless.\n\nSpecial focus will be given to public and private 
 institutions in the fashion field\, as well as the adoption of corporate
  responsibility rules in order to understand what role they can play and
  what measures have been implemented so far to mitigate the clash betwee
 n high-end/high street fashion and fast fashion companies.\n\nWe would l
 ike to involve representatives from luxury and high street fashion compa
 nies\, as well as institutions such as Camera Nazionale della Moda Itali
 ana – the association that coordinates and promotes the development of I
 talian fashion.
LOCATION:Session Room G\, Level -1
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