BEGIN:VCALENDAR
PRODID:-//Session events Calendar//IBA//EN
CALSCALE:GREGORIAN
VERSION:2.0
BEGIN:VEVENT
DTSTAMP:20260410T002737Z
DTSTART:20181009T143000Z
DTEND:20181009T154500Z
SUMMARY:Become the authority: five unexpected methods for becoming an aut
 hority in your field\, expanding your reach and building your road map t
 o get there (even if you hate networking)
DESCRIPTION:Ready to become the sought-after expert and a trusted adviser
  your clients will want to work with and be willing to pay a premium to 
 do so? Tired of the nonsense ‘elevator pitch’? Do you want to know how y
 ou are unique to your clients and how you can stand out in the sea of co
 mpetitors? Do you want to know how to expand your reach and get more int
 ernational clients? If you want to know the solutions to these questions
  and a shortcut to become the go-to expert\, do not miss this practical 
 presentation by one of the global leading authorities on personal brandi
 ng and business development for professionals. Discover what it really t
 akes to become an authority in your field - and build step-by-step plan 
 to get there without spending all your time on marketing.\n\nThis practi
 cal session provides no-nonsense advice on managing your transition into
  a well-known and trusted name within your industry. You'll discover sim
 ple steps to build your profile\, how to market and sell yourself with e
 ase and confidence\, and techniques to make your clients come to you.\n\
 nThis session will cover main strategies in three focused areas.\n\n1. B
 uilding a distinctive point of view\nWhat makes lawyers stand out and ge
 t hired are their unique ideas\, methodologies and approaches. Creating 
 a powerful and distinctive point of view is the foundation of establishi
 ng a lawyer as an authority.\n\n2. Reaching your target market\nToo many
  lawyers are the 'best-kept secret' in their field. To become an authori
 ty you need to establish a reliable and systematic process that gets you
  visible to your ideal clients.\n\n3. Deepening your authority\nThe key 
 to a lawyer winning a steady stream of high-value clients by a lawyer is
  to build credibility and trust on an ongoing basis to deepen your autho
 rity. It’s your ability to consistently add value and give attention (ve
 rsus getting attention) that sets you apart.
LOCATION:Session Room B\, Level -1
UID:729c00aa-6e1f-48c9-a72f-4ee95f39eb31
END:VEVENT
END:VCALENDAR