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DTSTAMP:20260405T233602Z
DTSTART:20190927T093000Z
DTEND:20190927T104500Z
SUMMARY:Social media - what your mother never told you
DESCRIPTION:Do you want to get the inside track on how small\, medium and
  large law firms are using social media to get more business? If so\, co
 me to this session. The session will consider the range of social media 
 platforms available and how they lend themselves to forming part of law 
 firm business development strategy. In particular how they can be used t
 o:\n\n• support the law firm brand as well as that of the individual law
 yers\;\n• build trust\, transmit core values\, humanise your brand and t
 ransmit thought leadership\; and\n• develop leads and add to the bottom 
 line of the law firm.\n\nThe session will adopt a practical approach in 
 considering why the legal industry needs to embrace social media network
 ing and how to build them into your business plan. Panel members will sh
 are practical experience and tips on what they have found works on diffe
 rent platforms\, including identification of core objectives\, target au
 dience\, message\, profile\, leads and data likely to be generated. The 
 session will be coupled with downside risk assessment\, controls and ope
 rating procedures.
LOCATION:Room 307 C\, Floor 3
UID:a0f30a65-fe47-4d0e-a9a6-11c39df5ca79
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