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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260406T045203Z
DTSTART:20190926T161500Z
DTEND:20190926T173000Z
SUMMARY:Globalisation and new challenges for the pharma industry: is your
  supply chain ready?
DESCRIPTION:In a globalised world\, the healthcare industry is struggling
  to respond to new challenges. Companies need to swim with the tide in o
 rder to face changes. Diversifying the target markets and identifying di
 fferent distribution channels for each product are among the first steps
  that can be taken. Companies use both ‘direct-to-consumer’ and ‘direct-
 to-pharmacy’ strategies and often rely on external partners for manufact
 uring\, selling and other services. Expansion in emerging markets demand
 s attention\, especially in relation to aspects such as the access to th
 e local markets.\n\nDecisions about which phases of the supply chain sha
 ll be outsourced and the use of minimum standardisation processes aimed 
 at simplifying cross-border sales are both elements to be considered.\n\
 nIs the industry ready to face the new issues in due time?
LOCATION:Room 308 A\, Floor 3
UID:426c3c47-3d3d-4763-9d0e-7e7556c3ae71
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