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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260406T033117Z
DTSTART:20190926T161500Z
DTEND:20190926T173000Z
SUMMARY:Client engagement blueprint: seven practical steps to switch conn
 ections to clients\, keep them for a longer time and beat your competiti
 on (without making any change!)
DESCRIPTION:In a dynamic legal market that is constantly innovating\, and
  with more choice for clients than ever\, developing a successful law fi
 rm client engagement strategy is vital for the future of law firms. Clie
 nt engagement is here to stay\, and law firms need to invest in it to ke
 ep up with the competition and stay in business.\n\nBut how exactly do l
 aw firms go about building relationships with their clients? What can th
 ey do to get clients to be emotionally attached and loyal to the firm?\n
 \nMost professionals focus on marketing too soon and wonder why it isn’t
  working. Maybe you are getting enquiries\, but they don’t convert into 
 paid clients? Or you aren’t even getting enquiries because you are tryin
 g to sell professional services? The truth of the matter is that nobody 
 wants to buy legal services\, but rather the outcomes that those legal s
 ervices provide.\n\nThis presentation will introduce you to the fundamen
 tal building blocks for creating a client engagement blueprint for your 
 practice that will convert more than 98 per cent of your prospects into 
 clients. This client engagement system works\, is consistent\, steady\, 
 brings predictable revenue and you can count on it\, while spending less
  time.\n\nThis session will cover three main points:\n\n• client engagem
 ent system: seven blocks that all successful client engagement systems n
 eed to have\;\n• client expectation: practical tips to manage client exp
 ectation from you and your services\; and\n• how to deal with challengin
 g clients: strategies used by rainmakers and successful lawyers to deal 
 with challenging and complaining clients.
LOCATION:Room 300\, Floor 3
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