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DTSTAMP:20260404T025231Z
DTSTART:20220707T090000Z
DTEND:20220707T093000Z
SUMMARY:Digital meet luxury
DESCRIPTION:In his talk\, Vanni will explore the challenges and opportuni
 ties for intellectual property (IP) rights holders and luxury brands in 
 the WEB 2.0 and WEB 3.0 (metaverse). He will look at the new ways of wor
 king and engaging from an IP standpoint with digital platforms and chann
 els (marketplaces\, social media\, apps and non-fungible tokens (NFTs)) 
 for elevating and optimizing IP protection and enforcement. He will also
  explore some of the technologies\, benchmarking and related brand enfor
 cement initiatives to be considered and performed in-house and in outsou
 rcing.\n
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