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DTSTAMP:20260416T000846Z
DTSTART:20231102T101500Z
DTEND:20231102T113000Z
SUMMARY:What’s in a name - from Coco Chanel to Beyonce
DESCRIPTION:When your name becomes your brand\, you need to consider trad
 emarks\, reputation\, goodwill and potential restraints and restrictions
  on use if you sell your business. This can have an emotional effect if 
 you have to sell the rights in your name as part of your business. Incre
 asingly with artists diversifying their names are becoming valuable bran
 ds and they are building product lines in fashion\, cosmetics etc\, what
  considerations should there be and we could also discuss image and like
 ness rights.
LOCATION:Room 252 A&B\, Level 2
UID:31f33830-c4a2-4a5c-8a88-b8a3dda48d3b
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