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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260515T171240Z
DTSTART:20241121T143000Z
DTEND:20241121T151500Z
SUMMARY:Session four: How do smaller/medium sized firms thrive in a chall
 enging market? What can ‘Big Law’ learn from them?
DESCRIPTION:We will review these questions in the following areas:\n\n\n	
 a distinctive market offering (culture and offering to clients and staff
 )\;)\n	a well-run business (financial structure/utilising non lawyers)\;
  and\n	preparing for the future (separating fact from fiction on artific
 ial intelligence/working with Gen Z\, etc)\n\n
LOCATION:
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