BEGIN:VCALENDAR
PRODID:-//Session events Calendar//IBA//EN
CALSCALE:GREGORIAN
VERSION:2.0
BEGIN:VEVENT
DTSTAMP:20260404T123252Z
DTSTART:20250404T114500Z
DTEND:20250404T130000Z
SUMMARY:Communicating across cultures: the power and risks of communicati
 on across different cultures
DESCRIPTION:Communicating across cultures involves recognising and bridgi
 ng differences in communication styles\, values and behaviours shaped by
  diverse cultural backgrounds. Effective cross-cultural communication is
  essential in today's globalised world\, offering both significant benef
 its and potential challenges. The power of cross-cultural communication 
 includes enhanced collaboration and teamwork\, broader perspectives bein
 g introduced to enrich the decision-making process and market expansion 
 for businesses. The risks and challenges of cross-cultural communication
  includes misunderstandings and conflict\, stereotyping and oversimplifi
 cation of cultural issues\, and language barriers. By acknowledging the 
 complexities of cross-cultural communication and actively working toward
 s understanding and adaptation\, employers can leverage the strengths of
  cultural diversity while mitigating potential pitfalls. Our speakers wi
 ll discuss how we can assist employers in developing strategies for effe
 ctive cross-cultural communication both internally and externally\, and 
 how we can enhance diversity and equality in the workplace.
LOCATION:
UID:e68d2495-073a-46d8-af5b-e1d833d69aea
END:VEVENT
END:VCALENDAR