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SUMMARY:AI\, IP\, and the cross-border battle about content protection an
 d the flow of information 
DESCRIPTION:Generative AI has ignited a global debate over intellectual p
 roperty rights\, the flow of information and the future of creativity. A
 s AI systems train on vast datasets scraped from the internet — includin
 g copyrighted news articles\, photographs\, books\, music\, and creative
  works — fundamental questions emerge\, and the legal landscape is fract
 uring. Questions include: Who owns the output? What constitutes transfor
 mative use across different legal jurisdictions for an issue that transc
 ends borders? How do we balance innovation with creators’ rights when AI
  can generate content that competes directly with the original works? Ho
 w is AI impacting traditional trademark and image rights? And what will 
 be the impact on the flow of independent information to the public?\n\nI
 n the US\, courts are testing the boundaries of fair use as AI companies
  argue their systems 'transform' copyrighted works. In Europe\, stricter
  data protection and copyright regimes are forcing different models. Rec
 ent landmark cases are establishing divergent precedents that will shape
  how AI can legally develop\, whether licensing markets can survive and 
 what happens to media sustainability when machines compete with the cont
 ent they learned from. \nAt the same time\, the dramatic proliferation o
 f AI – particularly on social media platforms – has the potential for mi
 sinformation and deception\, as it becomes more and more difficult to di
 scern 'truth' from AI-generated falsities\, with platforms functioning a
 s both massive content repositories and distribution channels. Algorithm
 s complicate this further\, often determining what gets amplified\, what
  is hidden\, and what audiences see.\n\nThis session examines the cross-
 border tensions in AI law\, including intellectual property law\; the im
 pact of emerging case law on how AI systems can legally develop\; what t
 his means for licensing markets\, AI innovation\, the flow of informatio
 n and media sustainability\; how to balance free speech principles again
 st the dangers of misinformation\; and whether international frameworks 
 can reconcile fundamentally different views on balancing creator rights 
 against technological progress.\n
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