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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260416T000539Z
DTSTART:20261007T073000Z
DTEND:20261007T084500Z
SUMMARY:Brand protection and IP in franchise and distribution systems: tr
 ademarks\, trade dress\, and know-how at scale
DESCRIPTION:Panellists will review global trademark filing and maintenanc
 e\, combating bad faith registrations\, consistent trade dress\, social 
 media and marketplace enforcement\, anti-counterfeiting and domain name 
 disputes\, trade secret hygiene in manuals and training\, and the licens
 ing of technology stacks and content across networks. Attendees will gai
 n practical frameworks and contract clause concepts to safeguard brand a
 ssets across jurisdictions and channels while supporting scalable growth
  in franchise and distribution systems.
LOCATION:
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