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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260426T105851Z
DTSTART:20261006T073000Z
DTEND:20261006T084500Z
SUMMARY:AI in franchise and distribution system operations and marketing:
  opportunities\, risks\, and governance
DESCRIPTION:This session explains how AI is used in franchise and distrib
 ution operations – demand forecasting\, pricing\, and customer engagemen
 t – and translates the tech into legal issues counsel must spot. We will
  cover data quality and privacy\, bias and transparency controls\, human
  in the loop oversight\, IP ownership of AI-generated outputs\, vendor a
 nd franchise agreement clauses governing model and data use\, and emergi
 ng regulatory trends. Attendees will leave with practical governance fra
 meworks and risk management checklists.
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