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DTSTAMP:20260705T232853Z
DTSTART:20260709T123000Z
DTEND:20260709T131500Z
SUMMARY:The longevity imperative: circularity\, repair\, and credible sus
 tainability claims
DESCRIPTION:Moving beyond traditional sustainability discourse\, this ses
 sion reframes the conversation around ‘longevity’ as the strategic focus
  for brands built on design excellence and enduring quality. Panelists\,
  including representatives from iconic design houses with decades of her
 itage\, will explore how timeless product strategies\, quality and durab
 ility metrics and exceptional customer experience converge to create las
 ting value.\n\n\nThe discussion will examine how heritage brands transla
 te their commitment to longevity into tangible practices: from brand-own
 ed repair and refurbishment services that extend product lifecycles\, to
  resale and circular economy pilot programmes that honour the original d
 esign intent. Participants will share insights on maintaining relevance 
 across generations while preserving the craftsmanship and innovation tha
 t define their legacy.\n\n
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