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DTSTAMP:20260527T074819Z
DTSTART:20260709T123000Z
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SUMMARY:The longevity imperative: circularity\, repair\, and credible sus
 tainability claims
DESCRIPTION:Moving beyond traditional sustainability discourse\, this ses
 sion reframes the conversation around "longevity" as the strategic focus
  for brands built on design excellence and enduring quality. Panelists—i
 ncluding representatives from iconic design houses with decades of herit
 age—will explore how timeless product strategies\, quality and durabilit
 y metrics\, and exceptional customer experience converge to create lasti
 ng value.\n\nThe discussion will examine how heritage brands translate t
 heir commitment to longevity into tangible practices: from brand-owned r
 epair and refurbishment services that extend product lifecycles\, to res
 ale and circular economy pilot programs that honor the original design i
 ntent. Participants will share insights on maintaining relevance across 
 generations while preserving the craftsmanship and innovation that defin
 e their legacy.\n\n
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