BEGIN:VCALENDAR
PRODID:-//Session events Calendar//IBA//EN
CALSCALE:GREGORIAN
VERSION:2.0
BEGIN:VEVENT
DTSTAMP:20260405T180509Z
DTSTART:20221101T201500Z
DTEND:20221101T213000Z
SUMMARY:Stand out: personal branding blueprint to become a recognised exp
 ert in your field and the roadmap to get there
DESCRIPTION:Ready to become the sought-after expert your clients will wan
 t to work with and be willing to pay a premium to do so? Tired of being 
 the ‘best keep-secret’ in your market’? Do you want to know how you are 
 unique to your clients and how you can stand out in the sea of competito
 rs? Do you want to know how to expand your reach and get more internatio
 nal clients? Attaining status as a recognised authority in your field re
 quires a multi-faceted approach and sustained dedication. By following t
 he right steps\, you can begin your evolution into a well-respected reco
 gnised expert in your field. If you want to know the solutions to these 
 questions and a short cut to become the go-to expert\, do not miss this 
 practical session with one of the global leading authorities for persona
 l branding for professionals – advocate Itzik Amiel. Discover what it re
 ally takes to become an authority in your field – and build a step-by-st
 ep plan to get there – without spending all your time on marketing. Even
  if you implement just a few of these strategies properly\, you can expe
 ct to build awareness\, establish credibility\, and ultimately attract a
  considerable amount of new business.\n\nThe session will cover main str
 ategies in three main areas:\n\n1) Firm branding vs. personal branding\n
 \nShould I build a personal brand? Should I allow my firm’s members to b
 uild their personal brand? Or should I build the firm’s brand? These que
 stions might have you tossing and turning at night\, and it is time to a
 nswer them.\n\n2) Personal branding blueprint\n\nToo many lawyers are th
 e ‘best kept secret’ in their field. To stand out and become the recogni
 sed expert and authority\, you need to establish a reliable and systemat
 ic process that gets you visible with your ideal clients.\n\n3) Personal
  branding online vs. offline\nWhere shall you build your personal brand 
 – offline\, online or on both\, and share interesting insights and case 
 studies.
LOCATION:Room 229 A\, Level 2
UID:c19e46de-26eb-48be-9548-065d87ebf39d
END:VEVENT
END:VCALENDAR