IBA Annual Conference Mexico City 2024
15 Sep - 20 Sep 2024
Session information
Avoiding and combating copycats in franchise systems
Monday 16 September (1115 - 1230)
Committee(s)
International Franchising Committee
(Lead)
Intellectual Property and Entertainment Law Committee
Description
International franchising systems rely on trademark and know how protection in all countries the franchise network expands in. How to handle copycats already there or surfacing after opening in a country or region?