Mastering the fundamentals: building stronger legal directory submissions and connections

A webinar presented by the Business Development and Marketing Subcommittee of the IBA Law Firm Management Committee

In an increasingly competitive legal market, rankings and directories play a critical role in shaping firm reputation and driving business opportunities. Yet, for many firms, the process remains complex and often misunderstood – especially as client expectations and digital influence continue to evolve.

Join us for part one of this two-part webinar series designed to help law firm business development and marketing professionals navigate the world of legal directories with confidence and purpose. We will explore:

• building stronger connections with researchers and tailoring submissions effectively for directories such as Chambers and The Legal 500;
• developing streamlined internal processes to manage referees, gather insights year-round and avoid lawyer fatigue;
• reframing success beyond rankings and understanding how to demonstrate tangible ROI from directory participation; and
• integrating directory strategy with broader digital and brand initiatives to enhance visibility and client engagement.

As we are limited to 1,000 registrants, we request that you please only register for this event if you will be attending.