Client development Post Covid


Client development in the post-Covid era

A webinar presented by the IBA Law Firm Management Committee

supported by

The impact of Covid-19 on business development at law firms cannot be overstated. While some lawyers are developing new practice areas and demonstrating empathy with clients, others are retreating, unsure of their next steps.

Join us for this programme to learn more about what lawyers and marketers are doing to figure out new methods of marketing under a whole new paradigm.

We will discuss:

  • Cultural differences and what firms are doing for business development based on size and geography
  • The advantages to working as a separate office versus part of a larger institution
  • What advice leading marketers would give to young lawyers going in to practice today

Deborah B Farone
Strategic Marketing Advisor, Farone Advisors, New York City; Outreach and Education Officer, IBA Law Firm Management Committee

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Gia Altreche
Director of Business Development & Marketing, Newmeyer Dillion, Newport Beach, California

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David Burgess
Legal 500, London

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Anja Kreutzahler
Associate Director, Business Development, Kirkland & Ellis, Munich

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David McClune
Global Chief Marketing Officer, Hogan Lovells, New York

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