The future of law firm marketing


The future of law firm marketing

A webinar presented by the IBA Law Firm Management Committee

19 MAY 2021 1400 - 1500 BST

With new challenges brought by the pandemic, law firms and lawyers are being pushed to adapt quickly to retain existing clients and grow new practice areas. Marketing departments have swiftly pivoted to provide training in new media skills, innovate with producing events online and show lawyers that while objectives may not have changed, the tactics certainly have.

What will the future law firm marketing department look like? Will the support broken by practice area continue, and will there be a rise of the law firm marketing technologist?

Certificate of Attendance

Certificates of attendance for this webinar will be provided to all participants who have attended the live broadcast for a minimum of 30 minutes based on verified sign-in and sign-out times. Certificates can only be issued to the name provided at the time of registration.

IBA members should use the email address you have on file with the IBA to register for this webinar if you require a certificate of attendance, please make enquiries at


Prices in GBP + UK VAT @20%, where applicable


IBA members




All session recordings will be available to all registered delegates; registration fees are non-refundable

Deborah Farone
Consultant and Author, Farone Advisors, New York; Supervising Outreach and Education Officer, IBA Law Firm Management Committee

Lavinia Calvert
General Manager, Marketing & Business Development Solutions, Intapp, Auckland, New Zealand

Michael Hertz
Chief Marketing Officer, White & Case, New York

Gaia Francieri
Head of Communications, Chiomenti, and President of Marketing, Professional Services Association, Milan

Jennifer Johnson
Founder and CEO, Calibrate Legal, and Co-chair Legal Marketing Association's Advocacy Committee, Texas