Tag results for 'Image rights'
A person’s most valuable asset is their personality, and the wealth that is beginning to be associated with this in the 21st century is increasingly becoming evident. Technological advancement, especially the evolution of social media, has introduced complexities into the exploitation of image rights in the fashion industry. These platforms have suddenly become a theatre of sorts, for infringers who commercially exploit the images and persona of athletes, models and fashion brands without permission. Consequently, the efforts to commercially control both images and information belonging to fashion brands have never been greater. For elite models and fashion brands at the pinnacle of their career, not even the engagement of social media experts and consultants has been able to address this malaise.
Released on Aug 18, 2021