Connecting with clients: client acquisition and retention

4 Jun 2024 1300 - 1400 BST

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A webinar presented by the IBA African Regional Forum

This webinar will address and provide insights on how best to build a successful legal practice on the African continent, taking into account the different needs of single practice firms and small law firms (compared to large law firms).

The speakers will discuss:

  • Breaking down perceptions on networking;
  • Understanding what it means to be a rainmaker for the firm;
  • Professional and personal etiquette;
  • Types of networking and playing to your strengths;
  • The 'elevator pitch' and how to perfect it;
  • How to stand out in a crowd;
  • Cross selling and wingman;
  • The importance of following up;
  • Converting clients;
  • Retaining clients - staying in sight and in mind.


IBA member


Non member


Certificate of Attendance

Certificates of attendance for this webinar are only available to IBA members. IBA members who have attended the live broadcast for more than 30 minutes based on verified sign-in and sign-out times will be sent a certificate to the email address provided at the time of registration. Certificates can only be issued to the name provided at the time of registration. If you have any queries relating to your Certificate of Attendance, please email webinars@int-bar.org

Emma-Jean Markin

Markin&Associates, Accra, Ghana; Secretary-Treasurer, African Regional Forum

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Confirmed speakers
Modupeola Olusoga

Streamsowers & Koehn, Lagos, Nigeria

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Caliis Badoo

Securities and Exchange Commission, Accra, Ghana; Chair, African Regional Forum

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Andrew Skipper

Polymetis Professional Solutions, Bedford, England

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Feizin Amlani

Excellent Consulting, Lisbon, Portugal

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