Beyond bands and tiers: driving ROI and strategy from legal directory efforts

A webinar presented by the Business Development and Marketing Subcommittee of the IBA Law Firm Management Committee

In an increasingly competitive legal market, rankings and directories play a critical role in shaping firm reputation and driving business opportunities. Yet, for many firms, the process remains complex and often misunderstood – especially as client expectations and digital influence continue to evolve.

Join us for part two of this two-part webinar series designed to help law firm business development and marketing professionals navigate the world of legal directories with confidence and purpose. We will explore:

• the evolving role of rankings, from prestige to practical business drivers;
• the psychological journey when rankings don’t meet expectations, and how to leverage any ranking for marketing and client development;
• the value of premium profiles, enhanced packages and insight reports, and when these tools are needed; and 
• aligning directory results with firmwide business and brand objectives.

As we are limited to 1,000 registrants, we request that you please only register for this event if you will be attending.