The future of pitching: AI, innovation and evolving client expectations

A webinar presented by the IBA Law Firm Management Committee’s Business Development and Marketing Subcommittee

As legal procurement evolves, panel reviews expand and clients become increasingly data-driven, law firms must reimagine how they prepare, deliver and differentiate their pitches. At the same time, AI, knowledge automation, pricing transparency and new expectations around ‘value add’ – from training and client alerts to secondments and strategic support – are reshaping how work is bought and how firms must respond.

Join us for part two of this webinar series, focused on the future of pitching and how firms can prepare for what comes next. We will explore:

• how AI and automation are transforming proposal development, credential capture and pitch personalisation;

• the growing role of value-based pricing, including how firms articulate value, demonstrate efficiency and align fees with outcomes clients care about;

• how procurement teams and in-house counsel assess value add services, whether clients truly want them and how firms can offer and deliver these enhancements in ways that feel meaningful rather than transactional;

• what pricing, legal operations and data-driven evaluation mean for competitive pitch processes; and

• practical steps firms of all sizes can take to build a scalable, insight-led, future-ready pitching operation.

As we are limited to 1,000 registrants, we request that you please only register for this event if you will be attending.