Speaker details
European Fashion and Luxury Law Conference
20 Jun - 21 Jun 2018
Grand Hotel et de Milan, Milan, ItalySpeaker information
Lorenzo Boglione
Biography
Born in Torino in 1986, in 2010 he earned a Master’s degree in Management at ESCP Europe and graduated in Business Administration at Torino University. During his 3-year Master’s course he complemented his studies training in London and Paris specializing in business studies, an important step before joining the family business. In 2007 he joined the board of directors of BasicWorld Srl, BasicNet SpA’s holding company founded in 1994 by his father, Marco Boglione. After a few professional experiences in Italy and abroad in 2010 he joined BasicNet in the Business Development, focusing in particular on the development of emerging countries. On May 2014 he was appointed Vice President for Sales Group.
Session
The rise and fall (and rescue) of the brand; the importance of protecting the brand (real case studies)
Thursday 21 June (1130 - 1300)
Speaker