IBA Annual Conference Seoul 2019
22 Sep - 27 Sep 2019
Room 308 BC, Floor 3
Session information
Mirror mirror on the wall: a reflective view of IP and other issues in the cosmetics, perfumes and make-up industries
Wednesday 25 September (1115 - 1230)
Room 308 BC, Floor 3
Committee(s)
Intellectual Property and Entertainment Law Committee
(Lead)
Description
Korean cosmetics are all the rage. Legal issues include intellectual property (IP) - the problems of look-alikes and smell-alikes - substantiation (does the face cream actually reduce wrinkles?), natural claims vs. organic, photoshopping photos to make it look like the model using the product looks younger, artificial intelligence (AI) and virtual apps, how each territory regulates cosmetics, and banned ingredients.
Session / Workshop Chair(s)
| Anthony Lupo | ArentFox Schiff LLP, Washington, District of Columbia, USA; Senior Vice Chair, Intellectual Property and Entertainment Law Committee |
Speakers
| Kyung Hwan Min | LG Household & Health Care, Seoul, South Korea |
| Susan Tanaka | AMOREPACIFIC US, Inc., New York, New York, USA |
| Luiza Tangari Coelho | Madrona Fialho Advogados, São Paulo, Brazil |