In recent years, we have seen a ‘clash of corporate cultures’.
New competitors with an attractive working environment and
fl at hierarchies granting people ample room to develop and
pursue their interests have emerged and gained market shares
across a broad variety of industries. In response, well-established
companies have been responding by becoming faster, more agile
and by fostering an entrepreneurial spirit among its workforce.
The board of directors is key in either case, as it sets the tone at
the top. In this session, we discuss the role of the board, ways of
promoting changes in corporate culture, the many obstacles to
cultural change and how to overcome them.