Ubuntu is a collection of African values focused on environmental management systems, community and morality. A unique philosophy recognised and integrated in a significant part of African communities, who often feel marginalised by Western concepts and are forced to learn new ones such as ESG. There are several similarities between the principles of responsible investment and Ubuntu. However, one is well developed and understood emanating from the Global North, and the other is not. If the shared goal is fostering the responsible stewardship of our resources, business and people does it really matter whether this is developed under the umbrella of Ubuntu or ESG from an African perspective?