Session Details Page | International Bar Association

IBA Annual Conference Copenhagen 2026

4 Oct - 9 Oct 2026

Session information

Artificial Intelligence & the public domain: global IP frontiers in AI-generated advertising

Thursday 8 October (0930 - 1045)

Committee(s)

Intellectual Property and Entertainment Law Committee (Lead)

Description

Who owns a borderless, AI-generated brand identity and advertising creative? As AI transforms the creative process, legal frameworks are diverging globally. This session will explore the tension between innovation and authorship, contrasting the U.S. Copyright Office’s strict "human authorship" requirement with more permissive international jurisdictions.

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