IBA Annual Conference Copenhagen 2026

4 Oct - 9 Oct 2026

Session information

Global product launch unlocked: mastering and navigating compliance, risk, and product laws in 100 jurisdictions

Wednesday 7 October (0930 - 1045)

Committee(s)

Product Law and Advertising Committee (Lead)

Description

Launching products across 100 jurisdictions can be a monumental undertaking that requires strategic foresight, legal precision and operational agility. This panel will bring together leading experts in international product law, regulatory compliance and dispute resolution to explore the challenges and opportunities inherent in global product rollouts. The discussion will examine how organisations can harmonise compliance strategies across jurisdictions with varying consumer protection laws, and product liability and regulatory frameworks. It will also address risk management approaches for identifying and mitigating cross-border risks, including crisis management for product recalls and liability exposure. Attendees will leave with a roadmap for balancing speed-to-market with regulatory rigour, ensuring both consumer safety and brand integrity worldwide.