Speaker details

Biography

Me Asmaa Qachach is a business lawyer admitted to the Casablanca Bar, with over a decade of experience advising clients in Morocco and internationally. She has worked in leading law firms with an international focus, gaining deep expertise in corporate, commercial, and employment law. . Her practice covers a broad range of legal services, including contract negotiation, corporate transactions, and litigation. Asmaa has played a key role in mergers and acquisitions (M&A), joint ventures, and commercial agreements, ensuring that clients are well-protected in complex business dealings. Beyond corporate law, Asmaa is well-versed in employment law, advising businesses on compliance, workplace policies, and dispute resolution. She understands the intricacies of Moroccan labor regulations and helps businesses navigate legal challenges efficiently. In addition to her legal practice, Asmaa actively engages in thought leadership and legal education. She has published articles on key legal developments, including the impact of the EU AI Act on Moroccan businesses, and she frequently speaks at professional events. Asmaa recently launched her own law firm, bringing her strategic legal insight and business-oriented approach to clients in Morocco and beyond. With her international experience, technical expertise, and pragmatic problem-solving skills, she is a trusted advisor to companies seeking to navigate the complexities of Moroccan and cross-border business law.