Speaker details

Mastering the fundamentals: building stronger legal directory submissions and connections

16 Oct 2025

Online, Online, England

Speaker information

Helen Foord

Biography

I am the founder and CEO of ELE, one of the leading copywriting agencies for law firms and barristers’ chambers. Sad, but true, I live for turning legalese into compelling, clear, and impactful content. Think Legal 500 and Chambers & Partners submissions that shine, website copy that clicks, and ESG reports that deliver real, measurable impact. A legal directories specialist with over two decades of experience, I help firms tell their stories with clarity, credibility and commercial impact. Before launching ELE, I held senior in-house and agency roles across the legal sector. Today, I lead a team dedicated to producing standout submissions, website copy and thought leadership content that reflects the depth and professionalism of the lawyers we represent.

Session

Mastering the fundamentals: building stronger legal directory submissions and connections

Thursday 16 October (1531 - 1629)

Speaker

International Bar Association is incorporated as a Not-for-Profit Corporation under the laws of the State of New York in the United States of America and is registered with the Department of State of the State of New York with registration number 071114000655 - and the liability of its members is limited. Its registered address in New York is c/o Capitol Services Inc, 1218 Central Avenue, Suite 100, Albany, New York 12205.

The London office of International Bar Association is registered in England and Wales as a branch with registration number FC028342.