Speaker details
Beyond bands and tiers: driving ROI and strategy from legal directory efforts
24 Nov 2025
Online, Online, EnglandSpeaker information
Helen Foord
Biography
I am the founder and CEO of ELE, one of the leading copywriting agencies for law firms and barristers’ chambers. Sad, but true, I live for turning legalese into compelling, clear, and impactful content. Think Legal 500 and Chambers & Partners submissions that shine, website copy that clicks, and ESG reports that deliver real, measurable impact. A legal directories specialist with over two decades of experience, I help firms tell their stories with clarity, credibility and commercial impact. Before launching ELE, I held senior in-house and agency roles across the legal sector. Today, I lead a team dedicated to producing standout submissions, website copy and thought leadership content that reflects the depth and professionalism of the lawyers we represent.
Session
Beyond bands and tiers: driving ROI and strategy from legal directory efforts
Monday 24 November (1531 - 1629)
Speaker