IBA Annual Conference Sydney 2017
8 Oct - 13 Oct 2017
Room C4.8, Convention Centre, Level 4
How to market in an age of social media: is the use of social media right for all firms in all jurisdictions? How to get it right?
Wednesday 11 October (1430 - 1545)
Law Firm Management Committee
Uneasy companions: social media and the law Lawyers and law firms across many jurisdictions struggle with using social media. This is not because lawyers are ‘old-fashioned’. Instead, lawyers are naturally cautious around social media’s ‘Wild West’ rules, medium-to-large law firms can lack the agility to respond in ‘real time’ and sometimes, where you are based can be a help or hindrance. Given these restrictions, many lawyers choose to ignore social media, or use it half-heartedly. This panel session will: • define the benefits that lawyers can gain from engagement with social media; • include insights into the different social media platforms suitable for lawyers; • debate ways to cope with the pitfalls of engagement; • examine ways to measure social media effectiveness; and • look at what should be in a social media ‘strategy’. The panel will include a marketing and public relations professional, a lawyer who promotes/uses his or her profile on social media, an in-house professional charged with managing a law firm’s corporate social media presence and a journalist who will outline ways in which the business and legal press use and reference social media.
Session / Workshop Chair(s)
|Babatunde Ajibade SAN||SPA Ajibade & Co, Lagos, Nigeria; Member, Law Firm Management Committee Advisory Board|
|Anurag Bana||International Bar Association, London, England|
|Zivile Genyte||Valiunas Ellex, Vilnius, Lithuania|
|Clare Murray||CM Murray, London, England|
|Raimondo Premonte||Gianni Origoni,, London, England|
|Pranav Srivastava||Phoenix Legal, New Delhi, India; National Representatives Officer, Young Lawyers' Committee|