Session details

IBA Annual Conference Sydney 2017

8 Oct - 13 Oct 2017

Room C3.3, Convention Centre, Level 3

Session information

How does an independent firm agree a business strategy and, from there, a communications strategy?
Room C3.3, Convention Centre, Level 3


Law Firm Management Committee (Lead)


Is a ‘full services’ law firm viable? Can law firms cover every area or do they need to be more strategically focused to be truly successful? How do law firm leaders go about devising a business strategy for the firm in terms of target markets and clients and focusing its resources, business development marketing budgets on these? How do you effectively communicate this to partners and, more importantly, how do you get partners’ buy-in so as to have a collaborative, one firm approach executing this strategy?

Session / Workshop Chair(s)

Hanim Hamzah KPMG Law, Singapore, Singapore; Vice Chair, Law Firm Management - Projects Subcommittee


Bruce Cooper Clayton Utz, Sydney, New South Wales, Australia
Neville Eisenberg Eisenberg, London, England; Member, SPPI Council Advisory Board
Luis Gonzalez Nieves Perez Correa Gonzalez, Mexico City, Mexico; Co-Chair, Regional Fora Coordination Committee
Tahera Mandviwala The Bar Council of India, Mumbai, Maharashtra, India
Abe Schear Arnall Golden Gregory, Atlanta, Georgia, USA; Co-Chair, Law Firm Management Committee
Annie Wu Jincheng Tongda & Neal, Beijing, China