Session Details Page | International Bar Association

IBA Annual Conference Sydney 2017

8 Oct - 13 Oct 2017

Room C3.3, Convention Centre, Level 3

Session information

How does an independent firm agree a business strategy and, from there, a communications strategy?

Thursday 12 October (1430 - 1545)

Room C3.3, Convention Centre, Level 3

Committee(s)

Law Firm Management Committee (Lead)

Description

Is a ‘full services’ law firm viable? Can law firms cover every area or do they need to be more strategically focused to be truly successful? How do law firm leaders go about devising a business strategy for the firm in terms of target markets and clients and focusing its resources, business development marketing budgets on these? How do you effectively communicate this to partners and, more importantly, how do you get partners’ buy-in so as to have a collaborative, one firm approach executing this strategy?

Session / Workshop Chair(s)

Hanim Hamzah	KPMG, Singapore, Singapore

Speakers

Bruce Cooper	Clayton Utz, Sydney, New South Wales, Australia
Neville Eisenberg	Mishcon de Reya, London, England; Member, SPPI Council Advisory Board
Luis Gonzalez Nieves	Perez Correa Gonzalez, Mexico City, Mexico; Co-Chair, Regional Fora Coordination Committee
Tahera Mandviwala	The Bar Council of India, Mumbai, Maharashtra, India
Abe Schear	Arnall Golden Gregory, Atlanta, Georgia, USA; Co-Chair, Law Firm Management Committee
Annie Wu	Jincheng Tongda & Neal, Beijing, China

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