18th Annual International Conference on Private Investment Funds
5 Mar - 7 Mar 2017
Plenary session three Brand management: practical approaches to building and maintaining a fund manager’s reputation through adversity
Tuesday 7 March (0830 - 0945)
Private Investment Funds Subcommittee
As fund managers find themselves under enhanced regulatory and public scrutiny, brand management has become an integral part of a fund manager’s success. This panel will discuss practical approaches to building and maintaining a fund manager’s reputation through adversity from the perspective of internal and external counsel, as well as industry and public relations experts.