In a dynamic legal market that is constantly innovating, and with more choice for clients than ever, developing a successful law firm client engagement strategy is vital for the future of law firms. Client engagement is here to stay, and law firms need to invest in it to keep up with the competition and stay in business. But how exactly do law firms go about building relationships with their clients? What can they do to get clients to be emotionally attached and loyal to the firm? Most professionals focus on marketing too soon and wonder why it isn’t working. Maybe you are getting enquiries, but they don’t convert into paid clients? Or you aren’t even getting enquiries because you are trying to sell professional services? The truth of the matter is that nobody wants to buy legal services, but rather the outcomes that those legal services provide. This presentation will introduce you to the fundamental building blocks for creating a client engagement blueprint for your practice that will convert more than 98 per cent of your prospects into clients. This client engagement system works, is consistent, steady, brings predictable revenue and you can count on it, while spending less time. This session will cover three main points: • client engagement system: seven blocks that all successful client engagement systems need to have; • client expectation: practical tips to manage client expectation from you and your services; and • how to deal with challenging clients: strategies used by rainmakers and successful lawyers to deal with challenging and complaining clients.