IBA Annual Conference Paris 2023
29 Oct - 3 Nov 2023
Room 251, Level 2
Session information
Business development superpowers and how to harness them - Part 2
Monday 30 October (1430 - 1545)
Room 251, Level 2
Committee(s)
Law Firm Management Committee
(Lead)
Description
Part 2 - Social media: the part it plays in strategy (moderator – Deborah Farone)
We’ve all heard the words and know the platforms: LinkedIn, TikTok, Instagram, WeChat, but what works for lawyers? How can tools such as LinkedIn grow existing client relationships, garner new clients, and develop a reputation? We will discuss and uncover the latest techniques being used with each and demonstrate how they fit driving a law firm’s strategy.
Session / Workshop Chair(s)
| fnReducted lnReducted | fnReducted, tReducted, England |
Speakers
| Sneha Ashtikar | Jus Mundi, Paris, France |
| Helen Burness | Saltmarsh Marketing and HelenSquared, Purley, England |
| Olga Mack | CounselLink CLM, San Francisco, California, USA |
| Paul Marmor | Sherrards Solicitors , London, England |