IBA Annual Conference Mexico City 2024

15 Sep - 20 Sep 2024

Session information

Better business development: future-proofing your firm

Monday 16 September (1115 - 1230)


Law Firm Management Committee (Lead)


‘The best way to predict a future is to create it’ – Peter Drucker

In a rapidly changing and competitive legal market, how can your firm future-proof the ‘three Rs’ of business development: relationships, reputation and revenue? Our panel will look at different perspectives on what law firms could and should be doing right now to prepare for a successful future including:

•    What do general council (GCs) expect from their law firms (aside from great advice and service)?
•    How can firms engage their rising stars in client relationships and business development?
•    Technology trends firms cannot ignore;
•    developing and implementing strategy to claim your space in the market;
•    the role of data and metrics in decision making; 
•    And the importance of authenticity in business development.

Session / Workshop Chair(s)

Katherine Hutchinson Bennett Jones LLP, Toronto, Ontario, Canada; Chair, Law Firm Management - Business Development and Marketing Subcommittee


Vincent Cohen Dechert, Washington, District of Columbia, USA
Charlotte Ford Charles Russell Speechlys , London, England
Gerjon Kalaci Alexa Translations, Toronto, Ontario, Canada
Bernardo Reyes Retana Krieger Gonzalez Calvillo, Mexico City, Mexico
Daniel Weintraub Audax Group, Boston, Massachusetts, USA; Member, Law Firm Management Committee Advisory Board