Session Details Page | International Bar Association

IBA Annual Conference Copenhagen 2026

4 Oct - 9 Oct 2026

Session information

Brand protection and IP in franchise and distribution systems: trademarks, trade dress, and know-how at scale

Wednesday 7 October (0930 - 1045)

Committee(s)

International Franchising Committee (Lead)
Intellectual Property and Entertainment Law Committee

Description

Panellists will review global trademark filing and maintenance, combating bad faith registrations, consistent trade dress, social media and marketplace enforcement, anti-counterfeiting and domain name disputes, trade secret hygiene in manuals and training, and the licensing of technology stacks and content across networks. Attendees will gain practical frameworks and contract clause concepts to safeguard brand assets across jurisdictions and channels while supporting scalable growth in franchise and distribution systems.

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