IBA Annual Conference Copenhagen 2026
4 Oct - 9 Oct 2026
Session information
AI in franchise and distribution system operations and marketing: opportunities, risks, and governance
Tuesday 6 October (0930 - 1045)
Committee(s)
International Franchising Committee
(Lead)
Technology Law Committee
Description
This session explains how AI is used in franchise and distribution operations – demand forecasting, pricing, and customer engagement – and translates the tech into legal issues counsel must spot. We will cover data quality and privacy, bias and transparency controls, human in the loop oversight, IP ownership of AI-generated outputs, vendor and franchise agreement clauses governing model and data use, and emerging regulatory trends. Attendees will leave with practical governance frameworks and risk management checklists.
Session / Workshop Chair(s)
| Peter Snell | Cassels Brock & Blackwell , Vancouver, British Columbia, Canada; Website Officer, International Franchising Committee |
Speakers
| Ceylin Beyli | CBL Law Office, Istanbul, Türkiye; Secretary-Treasurer, Technology Law Committee |
| Tiwalola Osazuwa | AELEX, Lagos, Nigeria; Publications Officer, International Franchising Committee |