Session Details Page | International Bar Association

IBA Annual Conference Copenhagen 2026

4 Oct - 9 Oct 2026

Session information

AI in franchise and distribution system operations and marketing: opportunities, risks, and governance

Tuesday 6 October (0930 - 1045)

Committee(s)

International Franchising Committee (Lead)
Technology Law Committee

Description

This session explains how AI is used in franchise and distribution operations – demand forecasting, pricing, and customer engagement – and translates the tech into legal issues counsel must spot. We will cover data quality and privacy, bias and transparency controls, human in the loop oversight, IP ownership of AI-generated outputs, vendor and franchise agreement clauses governing model and data use, and emerging regulatory trends. Attendees will leave with practical governance frameworks and risk management checklists.

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