IBA European Fashion and Luxury Law Conference
8 Jul - 9 Jul 2026
Session information
Selective distribution 2.0: platforms, resale and the repair ecosystem
Thursday 9 July (1215 - 1300)
Description
The selective distribution model is being tested by the rise of online platforms, authenticated resale markets, and repair ecosystems. This session examines how luxury brands can update their distribution strategies while remaining compliant. Panellists will discuss criteria for quality control in digital channels, conditions for platform participation and bans, reseller authorisation frameworks and how repair, refurbishment and buy-back programmes can integrate with selective distribution without crossing into anticompetitive territory.
Session / Workshop Chair(s)
| Francesco Anglani | BonelliErede, Rome, Italy |
Speakers
| Luigi Di Gaetano | Autorità Garante della Concorrenza e del Mercato , Rome, Italy |
| Elena Mauri | Ermenegildo Zegna Group , Stabio, Switzerland |
| Géraldine Stalder | Audemars Piguet (Marketing) SA, Le Brassus, Switzerland |